BOOK 1 • LESSON 8

CONVENIENCE STORES: WHERE OUR WALLETS ARE

便利商店：我們的荷包失守之地

💡 按 ← / → 鍵切換投影片 ｜ 按 F 全螢幕 ｜ 點擊 🔊 聆聽美式真人發音 ｜ 按 Space 揭曉答案
Paragraph 1 • Convenience Stores: Where Our Wallets Are
Sentence 1 / 21
It has probably happened to you before.
點擊播放神經網路 MP3 原音
🇹🇼 中文句意與重要字詞解析 (Notes & Context)
你很可能曾有過這種經驗：
精讀句請掌握核心文意、句構與時態搭配
Paragraph 1 • Convenience Stores: Where Our Wallets Are
Sentence 2 / 21
The glass doors of the convenience store slide open invitingly, and you hear the familiar “Welcome!” You enter just to pick up one item.
點擊播放神經網路 MP3 原音
🇹🇼 中文句意與重要字詞解析 (Notes & Context)
便利商店門迎面滑開傳來「歡迎光臨！
familiar [adj. 熟悉的]
Paragraph 1 • Convenience Stores: Where Our Wallets Are
Sentence 3 / 21
But a few minutes later, you walk out with a whole bag full of drinks, snacks, and other goodies you never planned to buy!
點擊播放神經網路 MP3 原音
🇹🇼 中文句意與重要字詞解析 (Notes & Context)
」你原本只想買一樣東西，幾分鐘後卻提著滿袋飲料零食出來！
精讀句請掌握核心文意、句構與時態搭配
Paragraph 2 • Convenience Stores: Where Our Wallets Are
Sentence 4 / 21
There’s no need to feel embarrassed if you have experienced this sudden urge to shop.
點擊播放神經網路 MP3 原音
🇹🇼 中文句意與重要字詞解析 (Notes & Context)
第三種策略是讓顧客停留更久。
urge [n. 衝動]
Paragraph 2 • Convenience Stores: Where Our Wallets Are
Sentence 5 / 21
Convenience stores use certain strategies to make you feel this way.
點擊播放神經網路 MP3 原音
🇹🇼 中文句意與重要字詞解析 (Notes & Context)
店家設置座位區，顧客在此閱讀或聚會，買了飲料後可能肚子餓又加購微波便當等商品。
strategies [n. 策略]
Paragraph 2 • Convenience Stores: Where Our Wallets Are
Sentence 6 / 21
One trick is the “eye level is buy level” rule.
點擊播放神經網路 MP3 原音
🇹🇼 中文句意與重要字詞解析 (Notes & Context)
5 要避免掉入這些陷阱，請試著察覺店家巧妙策略。
精讀句請掌握核心文意、句構與時態搭配
Paragraph 2 • Convenience Stores: Where Our Wallets Are
Sentence 7 / 21
The more visible the products are, the easier it is for shoppers to notice and purchase them.
點擊播放神經網路 MP3 原音
🇹🇼 中文句意與重要字詞解析 (Notes & Context)
只要牢記這些訣竅，就能守住荷包省下金錢！
The more visible the products are, the easier it is [句型] the + 比較級..., the + 比較級...
purchase [v. 購買]
Paragraph 2 • Convenience Stores: Where Our Wallets Are
Sentence 8 / 21
Smart shop owners usually place their most profitable and popular items at the average shopper’s eye level.
點擊播放神經網路 MP3 原音
🇹🇼 中文句意與重要字詞解析 (Notes & Context)
第三種策略是讓顧客停留更久。店家設置座位區，顧客在此閱讀或聚會，買了飲料後可能肚子餓又加購微波便當等商品。 5 要避免掉入這些陷阱，請試著察覺店家巧妙策略。只要牢記這些訣竅，就能守住荷包省下金錢！
profitable [adj. 有利可圖的]
Paragraph 2 • Convenience Stores: Where Our Wallets Are
Sentence 9 / 21
Similarly, products for children, like toys, are placed on lower shelves so kids can see them.
點擊播放神經網路 MP3 原音
🇹🇼 中文句意與重要字詞解析 (Notes & Context)
第三種策略是讓顧客停留更久。店家設置座位區，顧客在此閱讀或聚會，買了飲料後可能肚子餓又加購微波便當等商品。 5 要避免掉入這些陷阱，請試著察覺店家巧妙策略。只要牢記這些訣竅，就能守住荷包省下金錢！
Similarly [adv. 同樣地]
Paragraph 3 • Convenience Stores: Where Our Wallets Are
Sentence 10 / 21
Another strategy is to encourage impulse buying of small, cheap items like candy bars.
點擊播放神經網路 MP3 原音
🇹🇼 中文句意與重要字詞解析 (Notes & Context)
另一種策略是鼓勵對糖果棒等便宜小商品的衝動購買。
impulse [n. 衝動]
Paragraph 3 • Convenience Stores: Where Our Wallets Are
Sentence 11 / 21
These items are displayed near cash registers and are easy to grab.
點擊播放神經網路 MP3 原音
🇹🇼 中文句意與重要字詞解析 (Notes & Context)
這些商品陳列在收銀機附近，非常容易隨手拿取。
displayed [v. 陳列]
Paragraph 3 • Convenience Stores: Where Our Wallets Are
Sentence 12 / 21
Special offers, like “buy one, get one free,” make these items even more tempting.
點擊播放神經網路 MP3 原音
🇹🇼 中文句意與重要字詞解析 (Notes & Context)
像是「買一送一」之類的特價優惠，讓這些商品更具誘惑力。
offers [n. 特價優惠]
Paragraph 3 • Convenience Stores: Where Our Wallets Are
Sentence 13 / 21
Since customers are lining up to pay anyway, they often take these items on impulse.
點擊播放神經網路 MP3 原音
🇹🇼 中文句意與重要字詞解析 (Notes & Context)
既然顧客本來就排隊等著結帳，他們往往會一時衝動順手拿起這些商品。
impulse [n. 衝動]
customers [n. 顧客]
lining up to [phr.] 重要片語 / 慣用語
on impulse [phr.] 重要片語 / 慣用語
Paragraph 4 • Convenience Stores: Where Our Wallets Are
Sentence 14 / 21
A third strategy is to make customers spend more time in stores.
點擊播放神經網路 MP3 原音
🇹🇼 中文句意與重要字詞解析 (Notes & Context)
第三種策略是讓顧客在店裡停留更長的時間。
精讀句請掌握核心文意、句構與時態搭配
Paragraph 4 • Convenience Stores: Where Our Wallets Are
Sentence 15 / 21
Studies show that the longer people stay, the more products they buy.
點擊播放神經網路 MP3 原音
🇹🇼 中文句意與重要字詞解析 (Notes & Context)
研究顯示，顧客停留的時間越長，購買的商品就越多。
精讀句請掌握核心文意、句構與時態搭配
Paragraph 4 • Convenience Stores: Where Our Wallets Are
Sentence 16 / 21
Shops take advantage of this by setting up seating or small dining areas.
點擊播放神經網路 MP3 原音
🇹🇼 中文句意與重要字詞解析 (Notes & Context)
店家利用這一點，設置了座位區或小型用餐區。
take advantage of [phr.] 重要片語 / 慣用語
seating [n. 座位區]
Paragraph 4 • Convenience Stores: Where Our Wallets Are
Sentence 17 / 21
People can read, hold a meeting, or just hang out.
點擊播放神經網路 MP3 原音
🇹🇼 中文句意與重要字詞解析 (Notes & Context)
人們可以在那裡閱讀、開會或單純消磨時間。
精讀句請掌握核心文意、句構與時態搭配
Paragraph 4 • Convenience Stores: Where Our Wallets Are
Sentence 18 / 21
Even if they start off with a drink, they may get hungry and buy more, like microwave dinners or fruit packs.
點擊播放神經網路 MP3 原音
🇹🇼 中文句意與重要字詞解析 (Notes & Context)
即使他們一開始只買了一瓶飲料，之後也可能會肚子餓並購買更多東西，例如微波便當或水果盒。
start off with [phr.] 重要片語 / 慣用語
Paragraph 4 • Convenience Stores: Where Our Wallets Are
Sentence 19 / 21
Eventually, they purchase even more items.
點擊播放神經網路 MP3 原音
🇹🇼 中文句意與重要字詞解析 (Notes & Context)
最終，他們購買了更多的商品。
Eventually [adv. 最終]
Paragraph 5 • Convenience Stores: Where Our Wallets Are
Sentence 20 / 21
To avoid these traps, try to be aware of the clever strategies used by stores.
點擊播放神經網路 MP3 原音
🇹🇼 中文句意與重要字詞解析 (Notes & Context)
要避免掉入這些陷阱，請試著察覺店家所使用的巧妙策略。
traps [n. 陷阱]
be aware of [phr.] 重要片語 / 慣用語
clever [adj. 巧妙的]
Paragraph 5 • Convenience Stores: Where Our Wallets Are
Sentence 21 / 21
If you remember these tricks, you can save money!
點擊播放神經網路 MP3 原音
🇹🇼 中文句意與重要字詞解析 (Notes & Context)
只要記住這些行銷技巧，你就能省下荷包！
精讀句請掌握核心文意、句構與時態搭配
🗺️ MISSION 1 • 課文結構心智圖 (Structure Map • 50分)
1EYE LEVEL IS BUY LEVEL
  • Convenience stores use marketing (1) .
  • Profitable goods are made (2) at eye level.
👉 點擊此卡片揭曉答案
2IMPULSE BUYING AT CASHIER
  • Small candy bars displayed near registers.
  • Buy-1-get-1 deals trigger (3) purchases.
👉 點擊此卡片揭曉答案
3DINING AREAS & LONGER STAYS
  • Shops set up comfy (4) & dining areas.
  • Staying longer leads to buying hot meals & snacks.
👉 點擊此卡片揭曉答案
4SMART BUDGETING TIPS
  • Learn to spot subtle marketing (5) .
  • Stick to your shopping list to save money.
👉 點擊此卡片揭曉答案
🔍 MISSION 2 • 閱讀素養題組 第 1 題 ｜ Q1 Vocabulary
Question 1 / 5
Q1. The bright neon sign on the roof makes the convenience store very ________ at night.
(A) visible
(B) dizzy
(C) poisonous
(D) accidental
🔍 MISSION 2 • 閱讀素養題組 第 2 題 ｜ Q2 Vocabulary
Question 2 / 5
Q2. She bought that expensive designer bag on ________ without checking her budget first.
(A) honesty
(B) impulse
(C) strategy
(D) tradition
🔍 MISSION 2 • 閱讀素養題組 第 3 題 ｜ Q3 Big Idea
Question 3 / 5
Q3. What is the main purpose of this passage about convenience stores?
(A) To explain how store layout tricks encourage spending.
(B) To teach readers how to invest in 24-hr stores.
(C) To analyze nutritional value of microwave meals.
(D) To criticize cashiers for encouraging snacking.
🔍 MISSION 2 • 閱讀素養題組 第 4 題 ｜ Q4 Detail
Question 4 / 5
Q4. Why do convenience store owners place children's toys on lower shelves?
(A) Lower shelves are more difficult for adults to reach.
(B) Children can easily notice and reach products at eye level.
(C) Toy boxes are too heavy to store on top shelves.
(D) Shop owners want to keep toys away from cashiers.
🔍 MISSION 2 • 閱讀素養題組 第 5 題 ｜ Q5 Inference
Question 5 / 5
Q5. What can we infer about why shops provide seating and dining spaces?
(A) Longer stays naturally lead to more food purchases.
(B) They are legally required to host community meetings.
(C) They hope customers read books instead of buying snacks.
(D) They want to decrease shoppers during peak hours.
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